This tut is by matthewwoodward, it is very helpful, so i copy it, member can read directly
A lot of niche bloggers and web site builders, simply don’t have the time to do thorough research before creating killer content and money pages.
Quite often we end up targeting keywords that are either too competitive or not searched for enough.
To me, a profitable keyword is one with a significant amount of searches and minimal competition. When you combine multiple profitable keywords on the same page, your search engine rankings and sales skyrocket.
What You Will Learn
- Two word keywords vs. Long tail keywords vs. Money keywords
- Niche sites vs. Affiliate Blogs
- How to make keyword research easy
- 2 methods to find as many profitable keywords as you want
Two word keywords vs. Long tail keywords vs. Money keywords
It is important that you understand the differnece between the types of keywords you can target and why that can make a difference between profit or failure.
Two word keywords
While some may think these are bringing the most traffic, they’re the worst to target for reasons you’ll find in a minute.
Examples:
- v***** pills
- Credit cards
- Cheap shoes
- Birthday cards
You get the idea.
Two word keyterms used to be (very) profitable keywords and easy to rank back in 2000.
Today, competition is fierce, and you’ll probably have to spend thousands of dollars every month to rank on page #1 for these terms – yet, attract less targeted visitors and buyers.
It won’t make sense to go after such keywords anymore. Specific, long tail key phrases and money words is where the gold is.
Long tail keywords
80% of most peoples’ organic traffic is generated by visitors typing in a combination of four, five or more words in Google.
Long tail keywords are the rage in today’s competitive world. Yet, not all long-tail keywords are profitable.
Often, long-tail keywords have little or no search volume according to Google’s Keyword Tool. Or they attract the wrong crowd of people.
That’s why we have to aim only for certain long tail keywords and key phrases.
Top 10 Long Tail Keywords to Target
Best long tail keywords to target are the ones including:
- reviews
- review
- tutorials
- tutorial
- best ___
- top ___
- latest ___
- script(s)
- template(s)
- download(s)
Yet, they are not the best money makers.
Money Keywords
These are buying intent keywords. Best to target. What happens when you use them is simple: you start attracting buyers.
People with credit cards in hand.
Paypal accounts holders.
Men and women actively looking for a solution to their problems.
Top 20 Money Keywords To Focus On
These keywords are usually made up of your main niche keyterm or product name followed by money words like..
- discount
- buy
- order
- purchase
- trial
- coupon
- deal
- bargain
- bonus
- cheap
- delivery
- price
- promotion
- rent
- save
- shop
- sale
- shipping
- voucher
- wholesale
Examples:
- Buy Thesis
- Market Samurai Trial
- Rent Toyota Highlander Hybrid
- Clothes Shop With Free Delivery
- The Body Shop Free Delivery Discount Code
Niche sites vs. Affiliate Blogs
Most people confuse affiliate blogs and niche sites, but they are actually 2 very different things.
Niche sites are relevant to a particular category of people or related to a specific problem.
Example:
- Weight loss after pregnancy
- Dating for seniors
- Blogging for dummies
Niche sites can promote affiliate products and one’s own info products, services and programs. It’s like a boutique.
Affiliate blogs are usually product review sites where the owner does not promote his own stuff but other people’s products.
An affiliate blog can also be a niche site if it’s tailored to a specific market or problem.
Any niche site can be easily turned into an affiliate blog, just like any affiliate blog can be upgraded to a niche site.
Before starting your keyword research, ensure you know the type of site or blog you want to build.
It can be a mix – niche affiliate blogs are everywhere these days and this very blog is a great example of that.
Keyword Research Made Easy Free
One of Matthew’s favourite IM tactics, especially if you are just starting out or have a limited budget is to take advantage of the world of free trials available.
You see companies are deseperate to acquire new paying users and more often then not, you can get full access to their toolset free of charge for x amount of days.
Even to this day Matthew takes advantage of this to string together with campaigns while keeping costs as close to zero as possible.
Market Samurai does exactly that & will gives you instant access to a truck load of golden money terms that help build your niche sites and money pages.
In short Market Samurai, is more than a keyword research tool because it also..
- Monitors your page ranking in Google, Yahoo and Bing
- Uncovers less competitive markets in the SERPs
- Discovers easy link building opportunities
- Finds the most profitable affiliate offers
- Saves you time and money, by allowing you to automate all the manual tasks
How To Find Those Golden Keywords
So lets’ take a look at how to take full advantage of the trial to squeeze as many golden keywords out of it as we can!
Step #1 – Google Integration
Market Samurai integrates with Google Keyword Planner to help pull additional data.
All you need is a free Google Adwords account which you can then link into Market Samurai. If you don’t have an account there is a link to create one in the software.
Just head over to settings and input your account details!
Step #2 – Creating Your Project
Now you need to create your first project.
This is where you enter the keyword you’d like to inspect. Never worry about keyword competition at this point. We’re just testing the waters.
For this example, I’m going to be using the keyword phrase “portrait photography” to show you how this works. (Image credit – Kyle Larson)
Starting The Keyword Gold Rush
Click “Generate Keywords” and you’ll get your list of keywords for inspection or removal.
Remember: you need to be signed in to your Google account in order for this tool to “fetch the keywords” along with their search counts.
If you already have a list of keywords from another source, you can manually input your keyword(s) or import a list directly from your computer.
Step #3 – Keyword Analysis
Once you click on the ‘Keyword Analysis’ button, you will be taken to a new screen and all your keywords will be ready to be analysed.
This is where Market Samurai reveals it’s true magic. A mega time saver.
It generates all this info for the top 10 search results in Google for your targeted keyword at the click of a button. Best part — it takes less than a minute.
If you had to access this data manually, you’d expect to spend at least 30 minutes per keyword and know how to do it. The software does everything on your behalf, and in the background – while you can do something else.
Here’s an example of the type of data for “movie review” keyword (image credit – IMTips.in)
Don’t be scared with the plethora of parameters Market Samurai gives you. We’ll just focus on the key ones-
- SEOT represents the maximum daily clicks that a #1 ranked site for your chosen keyword could potentially achieve.
- PBR indicateds the percentage of phrase-match searches out of broad-match searches per keyword.
- SEO Comp (SEOC) gives the total number of web pages globally that mention a specific keyword term, in the same (phrase) word order, in Google’s index. (as written by Kristoffer Sandven @ JoomlaBlogger)
- Trends shows monthly traffic trends for a particular keyword.
Other important parameters to check:
- Total Searches gives the average number of daily searches for your keyword.
- OCI points the posibility that someone searching for a keyword is looking to buy as opposed to just looking for information.
- SEO Value (SEOV) shows the total value of traffic that a #1 ranked site gets for a particular keyword in Google SERP.
It’s up to you how many parameters you want to check with the tool. These 7 are the most important in my opinion.
You can see a full breakdown of the different metrics here or by holding your mouse over them.
Once you have your list of golden keywords you can move each of them into the SEO Competition module to take a closer look at the current top 10.
Here you can input your URL and compare it to the current top 10 results for a range of both on site and off site related metrics.
2 More Ways To Find Profitable Keywords
The main problem with using a tool is that if lots of people are using the tool, then you can end up with a similar set of keyword ideas.
So to help differentiate yourself from the competiton here are 2 other methods you can use to generate keywords to import for analysis in Market Samurai.
Merchant Words
MerchantWords is a relatively unknown service but it allows you to find out exactly what people are searching for on Amazon.
Not only that but it tells you other things like search volume as well. If you’re using Amazon’s associate program then this monthly service is a true gem.
A subscription gives you access to explore the top 20 million Amazon searches. If you think about it, you have buyers keywords at your finger tips.
Don’t get it wrong! These are real Amazon searches that Amazon visitors use everyday as they shop. These are keywords with very high commercial intent.
In other words…
You get unique keyword data with search volume – so you’ll know which searches are the most popular, and which are the least popular.
This lets you focus on the best phrases or do long tail research for your money pages and product reviews.
SEMRush
The SEMRush service needs no introduction. They’ve been around for several years now.
I suggest you read this guide first:
How To Discover Thousands of Profitable Keywords in Minutes Using SEMrush
Then this blog post right here:
SEMrush Review: 22 Stealth Competitor Research Tactics
These two articles alone will give you enough insights to be able to use the tool like a pro.
Source : matthewwoodward.co.uk
