[Group Buy] Dan O'Day - How to Create Maximum Impact Radio Advertising [Instant delivery]

• GB Name : Dan O'Day - How to Create Maximum Impact Radio Advertising
  
• Version : Last
  
• OS : Anything
  
• Type : PPC Course
  
• GB Price : $197
  
• GB Cost : 18$/20 Peoples + 1$ Fee
  
• GB Joined : 17/20 Peoples
  
• GB Status : Going
  
• Homepage : JV Page
  

The ultimate, comprehensive guide to creating the kind of radio advertising that produces results for the advertiser... and re-orders for the radio station and/or ad agency.

Feature

• The producer's most valuable tool
  
• The true definition of "Radio Advertising"
  
• The one thing your commercial must do
  
• The "branding" mistake
  
• The folly of selling the product or service
  
• The three goals that every commercial must accomplish
  
• Advertiser-Focused vs. Consumer-Focused
  
• Identifying your Unique Selling Proposition
  
• Importance of Differentiation
  
• Advertising = Problem-Solving
  
• Radio as a Visual Medium
  
• "Test Drive" Commercials
  
• Painting Pictures vs. Selling Facts & Features
  
• Key difference between Radio and Newspaper Advertising
  
• Radio Advertising as a Linear Experience
  
• The WHAM Principle
  
• Advertising = Educating
  
• Intersecting Common Human Behavior & Experience
  
• Giving people an Excuse to Buy (two key methods)
  
• How to get people to act on your sales message immediately
  
• Selling with Emotions
  
• Fourteen Key Questions to ask before you begin writing
  
• The motivating power of Active Language
  
• Avoiding Commercial Babble
  
• Speaking Your Audience's Language
  
• Core Message: The life or death of your campaign!
  
• Call to Action
  
• Anticipating (and overcoming) Objections
  
• Selling by Telling the Truth
  
• Selling via Story Telling
  
• What every "story" commercial must do (but most do not)
  
• Showing vs. Telling
  
• Soft Sell vs. No Sell
  
• Comedy Commercials (and why most of them fail)
  
• How to use an "announcer" within a comedy spot
  
• How to use "characters" to sell
  
• Audio Image Generators
  
• Using A Child's Voice (most commercials hurt themselves by using children!)
  
• Effective use of Music
  
• The one thing you should never do when using music in a spot
  
• Music in Commercials: What is Legal? What is Illegal? (Dan corrects eight common misconceptions that could cost you a fortune in legal judgments!)
  
• Your Headline
  
• Using Questions to Command Attention
  
• The "Perfect" Length of a Radio Commercial
  
• Should you mention the advertiser's website?
  
• How to advertise websites
  
• Client-Voiced Commercials
  
• Phone Numbers in commercials
  
• Addresses in commercials
  
• An Underused Advertising Weapon: Straight Talk Commercials
  
• Identifying Your Target Audience
  
• Seven Deadly Sins of Radio Advertising
  

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