- GB Name : Arantxa & Guille - Google Ads and Facebook Ads from Scratch
- Version : Last
- OS : Anything
- Type : Learn to create campaigns on Google and Facebook
- GB Price :
- GB Cost : 9$/5 Peoples + 1$ Fee
- GB Joined : 4/5 Peoples
- GB Status : Going
- Homepage : JV Page
Learn to create campaigns on Google and Facebook to boost your brand or business
Today, it’s not enough to have a good business model or brand identity; knowing how to promote it, optimizing channels, and finding the right format is key to reaching your target audience. This is where digital marketing comes in and where Arantxa Beltrán and Guillermo Medina can help. They have worked for brands like Letgo, Hawkers, Spotahome, and Chicfy, among others, and have taken part in leading companies like Amazon, Google, and Facebook.
In this course, Arantxa and Guillermo will teach you how to create digital marketing campaigns on Google Ads, Facebook Ads, and Instagram Ads, which are considered the most important platforms in the field of digital marketing. Acquire a practical methodology to create effective campaigns and increase traffic to your product or service.
FE - Google Ads and Facebook Ads from Scratch - $45
- What will we do during the course?
- Digital Marketing
- What is digital marketing?
- Channels and main platforms
- Objectives, metrics and measurement in digital marketing
- Designing our marketing plan
- Identify your client and potential market
- What platforms are more related to my business?
- Competitive environment
- Google Ads
- Introduction to Google Ads
- First Steps in Google Ads
- Search campaigns I
- Search campaigns II
- Google Display Network
- Youtube - Video campaigns
- Other Google Ads products
- Facebook & Instagram Ads
- Introduction to Facebook and Instagram
- First steps: Facebook Business Manager, Facebook page and advertiser account
- Campaign Structure and Objectives on Facebook and Instagram Ads
- Targeting and Hearings I
- Targeting and Hearings II
- Ad Formats I
- Ad Formats II
- Result tracking and optimization of Facebook and Instagram campaigns
- Additional tools and resources in Facebook Ads
- Final project
- Google Ads and Facebook Ads from scratch
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